William Adams showcases surprising agricultural success


The mining and agricultural machinery dealer has shown off its growing agricultural division at Agfest.

It is a company best known for making headlines in the mining industry, but manufacturing dealer William Adams is more than a one-trick pony.

William Adams has a range of machinery on show including agricultural equipment as this year's Agfest. 

William Adams sales manager Wayne Elphinstone said that the company's agricultural division has rapidly grown over the past decade.

“Eleven years ago we only had nine pieces of agricultural equipment at Agfest, and this year we have over 60,” he said.

“As we’ve grown, other dealers have come knocking on our door," he said. "We’re starting to get some really good, well-known products.” 

As a result of obtaining renowned brands, the William Adams agricultural division is showing no signs of slowing down.

“We’re now up there with the best of them. Customers see us in their top two or three choices for equipment, which they never did before,” he said.  “We’re a one stop shop now, and people can come to us for everything.” 

William Adams has been almost exclusively known for supplying the mining industry, particularly on the North-West Coast.

When Caterpillar cut 280 jobs from its Burnie factory late last year, there was some confusion about whether William Adams was involved.

Caterpillar and William Adams have worked together for more than 80 years, and the two companies have eventually been identified as the one brand, but they remain seperate companies.

Mr Elphinstone made the distinction between the two companies.

“Caterpillar builds the products and William Adams are the dealer,” he said.

Despite the prediction that 2016 would be weak for mining conditions, Mr Elphinstone said that the company's mining sector is still going strong because of the dollar value of mining machinary.

"The Caterpillar business is still readily the core of our business, and 90% of the business, in dollars or personnel, would be to do with Caterpillar,” he said. 

“Potato growers have had a few bad years too, and no one’s talked about that.”