Rainkoat hit with yummy mummies


Rainkoat's the go for young mums

Tasmanian small business ‘Rainkoat’ are celebrating their success through young mums and their Instagram accounts.

Rainkoat produces trendy upmarket wet weather gear for adults and children alike.

Owner Laura Broomhall said that they were in their third year of business and to keep online sales booming they have boosted their Instagram presence with the use of social media influences.

She said young mums who want to make their Instagram look good and their kids look cute are the main purchasing audience.

Agfest is a great opportunity for small Tasmanian business. Laura said she quietly hopes it rained to enhancement her sales

Rainkoat recently had a pop up store in Hobart and have planned another one for May 11 in Bidencopes Lane, Hobart.