Small Tasmanian business officially launches at Agfest


Tasmanian business making strides in the horse riding world

A scared child and a jittery horse were the reasons Tracey Johnston started Soft Hands Equine 18 months ago; she’s now shipping her products across the world.

“The boy was fearful and using the reins for balance which was upsetting the pony. It wasn't good for horse or rider,” says Tracey.

The incident led Tracey to develop a new neck strap, that can be used in conjunction with the reins in one or both hands. It encourages the rider to remain stable while training the horse to have correct posture.

The product has been a huge success in Australia and has now launched in the Canadian market.

All their products are handmade in Tasmania from Australian rope.

For Tracey the specialist neck rope is one tool in a holistic horse training philosophy. 

“We’re looking at ethical training and teaching horses and riders to use simple signals that the horse can understand,” she says.

Soft Hands Equine also produces collars for working dogs that can be quickly and easily attached to a fence to secure the dog.

Soft Hands Equine is located in the Equine Expo and Arena.