7Tasmania Tuned-in to the Local Community
Posted by Rainer Curcio
Posted May 03, 2019
7Tasmania is focused on delivering local stories to the Tasmanian community.
The 7Tasmania tent at Agfest has proven a hit among families and school groups. Children can engage with the media and even have a go at reading the news from an auto-cue.
“Kids love seeing themselves on TV so it is a great interaction point for children,” says Graeme Hodges, Production Manager at Southern Cross Austereo, 7Tasmania’s parent company.
Appealing to children is a great way to boost community engagement, says Graeme.
“Community is a really big focus for Southern Cross Austereo,”
Free-to-air TV still plays a major role in Tasmanian households and 7Tasmania’s Nightly News is the most watched news program in the state.
“We are the highest rating network in the state, so people have a lot of opinions on programs we show. Being at Agfest is a good opportunity for people to tell us why they love the programs we show,” says Graeme.
He says it is 7Tasmania’s focus on local content that drives their success.
“We invest a lot of money in our journalists around the state and do our very best to cover local content.”
On average, a 7Tasmania news bulletin will include 20-25 minutes of local coverage. But, covering national and international stories is also important to keep Tasmanians informed.